How to handle negative comments on school social media

How would you feel if your city’s mayor took over managing your school's social media? Well, believe it or not, that could be happening very soon in one school district, due to some mishandling of negative social media comments. When not managed properly, negative comments in your Facebook and

Copyright laws and your school communications

You know the TV commercial: “I’m no doctor, but I’ve stayed at a Holiday Inn Express.”  Well, I’m no lawyer, but I’ve done my fair share of writing and publishing in a variety of media, and I can say most assuredly: some of the content you’re posting on your school website or using e

Is your website school calendar making parents happy?

I don’t know about you, but I’d be lost without my calendar. Imagine your school trying to function without one. But what if your website school calendar is making it hard for your parents to access, connect with, and even trust the info they do find? Having built and hosted school websites f

4 school communication planning tips for the summer

Ah, summer’s here. Time to kick back and get away from the grind, right? Well, in between the trips to the beach and the Netflix binging, I recommend you take the time to do a little communications housekeeping. After reviewing the pressing topics that keep percolating among school communicator

Schools are next to tap AI and chatbots to improve engagement

“Hey, Siri, what’s on the school lunch menu today?” “Alexa, please pay Isabelle’s student fees from my Paypal account.” Chat window: Welcome to Mapledale Elementary. How can we help you today? “Hey, Watson, when is Tyler’s science project due?” How long do you think it

The secret to building an effective parent survey

How often does your school reach out to parents, and just how are you doing it? Is it a one-way proposition, with no way of gathering what’s on their minds, or how they feel about the many school issues you’re managing day in and day out? Are you bombarding them with school information with n

7 fatal mistakes of school website design

If you’re in charge of your school website, or on the team that manages it, there’s a good chance you get an earful of suggestions on how to improve it. Most often, the complaints you get have to do with stale content or parents not being able to find what they’re looking for. We get a vant

The ultimate school communications planning checklist

Communications for schools is more multifaceted than ever these days. The preeminence of digital channels, the sensitivity of privacy issues, social media, and advancing technologies in general make putting together and executing a communications plan quite the challenge for any school communication

3 ways school website approval workflows can improve communications

Look around your school and you’ll find many people who could be valuable contributors to your website. It could be that school secretary with a flair for writing; a teacher with a cool class website of her own; or an athletics director who wants more timely game recaps. Problem is, many schools h

School social media 2018 webinar Q and A

During a recent Campus Suite Academy webinar, Making the Most of School Social Media in 2018 (see the webinar video here), we had many questions from registered attendees and didn’t have time to get to all of them. We've pulled together the answers to many of these shared, big questions about us

The Campus Suite Academy

Free resources for educators sharing the latest trends and tips in school communication and technology.

See for yourself why schools are making the switch.