7 ways to put parents first when designing a school website

You know how important that first parent-teacher night/open house of the school year is. Starting off on the right foot is critical so parents can familiarize themselves with the teacher, the classroom, school building and all the resources you want them to use to help their child succeed. The la

5 awesome ideas for your school holiday communication

It’s that time of year – the start of the holiday season. It’s a compressed time of celebrations, religious observances, shopping, entertaining, travel, overeating. You have your lists; you’re checking them twice, right? Well, here’s another list to add to your list of to-dos: using the

10 steps to creating school emails that reach parents

It’s the workhorse of school communications. It’s direct, measurable and can be one of the most powerful tools in your communications mix. Unfortunately, however, few school administrators writing and sending emails understand the science behind creating ones that get noticed, opened, read and a

6 key school communication channels and how to use them

  It’s easy to recognize that great communication is at the heart of any great school. What’s not so easy to grasp these days is identifying which communication channels to focus on, and when to use them to reach your audiences. Although there is more technology than ever for connecti

Is your online school calendar making parents happy?

I don’t know about you, but I’d be lost without my calendar. Imagine your school trying to function without one. Or for the sake of this article, imagine your school calendar is making it hard for your parents to access, connect with, and even trust the info they do find. Being in the busines

How to handle negative comments on school social media

A huge benefit of schools using social media is the engagement that results from using these popular channels. Spreading the word (and pictures) to tell your school stories can motivate your audiences to participate and actually respond. It is “social” after all. When the conversation gets go

7 fatal mistakes of school website design

If you’re in charge of your school website, or on the team that manages it, there’s a good chance you get an earful of suggestions on how to improve it. Most often, the complaints you get have to do with stale content or parents not being able to find what they’re looking for. We get a vant

5 tips for great school website design

We got word recently about one of our customers receiving an award for its school website design. Great school district, prestigious organization. We were glad to have played a part in it. But what constitutes award-winning website design anyway? Is beauty in the eye of the beholder, or can we all a

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