How to respond to a school website accessibility complaint from OCR

You’re busy updating your school’s homepage with some fresh images when your superintendent hands you a letter from the Department of Education Office. It's a school website accessibility complaint from OCR – the Office for Civil Rights. This official notification claims that your school w

How school website landing pages can drive engagement

One of big complaints we hear from school communicators is that their website just sits there. Yeah, the events and calendar pages gets their share of hits. But how do you make your website more interactive? How do you improve sharing the kinds of information that boosts engagement with parents and

How to keep your school website accessible and 508 compliant

Roughly one in five Americans has some kind of disability, according to the U.S. Census bureau. Be it visual, auditory, ambulatory, cognitive, or otherwise, nearly 20% of our friends, family, and neighbors have unique needs navigating their world. Now imagine navigating a website. As professio

Website accessibility and ADA compliance webinar Q & A

The following questions were posed during a recent Campus Suite Academy webinar on web accessibility that was presented by Jared Smith, the Associate Director of WebAIM. WebAIM is the Web Accessibility in Mind project at the Center for Persons with Disabilities at Utah State University. To view a re

Tips for improving parent involvement in school

How do you answer the question, “What do you do?” It’s complicated, isn’t it? Perhaps the better question is – “What don’t you do?” After all, you hire the best possible teachers. You make sure your school’s students have every tool they need to succeed. You maintain and enforce be

5 hot tips for marketing your school district

The crisp air and colorful leaves aren’t the only hallmarks of fall’s arrival. This season’s fresh start is also marked by the prevalence of private school open houses. I don’t know how it is where you live, but the lawns in my neighborhood are jammed with ‘Open House’ signs, (outlasting

Why school notifications should be in your communications mix

With more than 90% of adults going nowhere without their cell phone, making school notifications a part of your school's communications DNA is a no-brainer. It can help keep parents in the know on everything – from ordinary to urgent – impacting their child. Pinpointed and large-scale notificat

7 tips for creating a school newsletter

How much effort does it take to put out your school newsletter? You search for content ideas. You beg, plead, and bribe faculty members into contributing to the process. You scramble to pull it all together and get it in PDF format. Then you email it out to your students, teachers, and parents. Does

How to make an ADA-compliant school website

Making an ADA-compliant school website is a hot topic of late. School boards and administrators may not be quite in the panic mode yet, but according to school IT coordinator and education speaker Keith David Reeves, school districts "Are scrambling to cope" with ADA compliance and web accessibilit

New video Facebook features help schools engage

Facebook continues to grow as the go-to social media for many schools and districts. Some are using it more than others, but recent enhancements made by Facebook are making it an even more viable – if not a necessary – communications tool to increase school community engagement. In its conti

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