How to handle negative comments on school social media

How would you feel if your city’s mayor took over managing your school's social media? Well, believe it or not, that could be happening very soon in one school district, due to some mishandling of negative social media comments. When not managed properly, negative comments in your Facebook and

Copyright laws and your school communications

You know the TV commercial: “I’m no doctor, but I’ve stayed at a Holiday Inn Express.”  Well, I’m no lawyer, but I’ve done my fair share of writing and publishing in a variety of media, and I can say most assuredly: some of the content you’re posting on your school website or using e

7 DIY templates for back-to-school social media posts

It’s the start of another school year, and I can just imagine the phone ringing off the hook and the email boxes filling up with those perennial start-of-the-year questions. It’s an exciting time. Lots of new things, and lots of info to convey, so don't overlook your social media to help during

5 easy steps to creating an effective school blog

Does your school have a blog? Or maybe you have a school blog, but really not sure why, or you struggle with finding new content for it. Just how effective is it? Are you sure anyone is even reading it? If your school doesn’t have one or you wrestle with writing or managing it, you’re not alo

4 must-have features for a school website calendar

It's the nerve center of any school or district communications. The page that parents visit the most; staff too. The school website calendar. But many school website calendars can be a major frustration for those both trying to find information, and those responsible for loading it. Parents or an

Video shows how Instagram can instantly boost parent engagement

Campus Suite's Steve Williams and I just conducted a webinar for school administrators who wanted to know how to use Instagram to share their school stories. The turnout, the questions and the feedback from the webinar participants were amazing. We wanted to reach out to those of our readers who cou

Schools are next to tap AI and chatbots to improve engagement

“Hey, Siri, what’s on the school lunch menu today?” “Alexa, please pay Isabelle’s student fees from my Paypal account.” Chat window: Welcome to Mapledale Elementary. How can we help you today? “Hey, Watson, when is Tyler’s science project due?” How long do you think it

The secret to building an effective parent survey

How often does your school reach out to parents, and just how are you doing it? Is it a one-way proposition, with no way of gathering what’s on their minds, or how they feel about the many school issues you’re managing day in and day out? Are you bombarding them with school information with n

New program helps schools recover lost E-rate funds for websites

In an effort to help schools recoup federal funding that was formerly available to pay for school website hosting, Campus Suite has announced the E-Web Recovery Program.™ School districts which formerly received payments for up to 90 percent of their web services can now apply for discounts at the

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