Web site strategic direction
Creating the foundation for getting the most from your CMS
Marketing strategy
Innersync helps you get the most out of your site with customized, effective marketing support that serves your communications objectives. E-marketing campaigns, extranets and microsites that help you attract, retain and build relationships.
SEO strategy
Using precise search engine optimization (SEO), we'll build your site so those who need to find it will find it. Our keyword analysis, search engine and directory listings and complete web site content examination will help you keep your content fresh.
Internal communications strategy
We realize that strategic web sites help connect your internal audiences to organizational goals. Intranets, portals and web sites are critical components to any web site initiative, and Innersync factors these into our planning for you.
“Campusuite has become the backbone of our site. Not only have those of us charged with administering the site come to depend on it, but our faculty and staff have really embraced these tools, because they make it all so simple.”
Douglas C. Ruschman
Director of Web Services
Xavier University
Work examples
Xavier University
Explore Xavier Microsite
The purpose of the Xavier University virtual tour is to entice prospective students to inquire about Xavier, come to campus for a personal visit and eventually apply for admission. What better way to present what makes Xavier an exceptional university than to capture and convey the personal testimony of a representative group of students. The virtual tour employs interactive rich media to afford online visitors an intimate student-perspective glimpse into Xavier's campus life before even stepping foot onto the campus.
- Engages undergraduate prospects and provides a rich representation of the school's experience
- Captivates and fulfills online visitors coming from other marketing channels (e.g., direct mail, print, outdoor, counselor meetings, e-mail, social networks)
- Encourages prospects to take that all-important "next step" such as arranging a visit or completing an online application
- Connects with other students through student activities web site
View the Explore Xavier web site:www.xavier.edu/explore
Wilmington College
Innersync was put to the task of designing and developing an entirely new web presence. The new site not only had to effectively communicate Wilmington's strong heritage, but also empower faculty and staff to manage its content. The result is an overwhelmingly successful web site that continues to grow in becoming the primary and preferred method of communicating to prospects, parents, alumni and the community. It's produced a record number of applications and enrollment in school's history, re-vamped the school's athletic web site – an increasingly important demographic component of the college – and has opened avenues of connections across many campus departments and among site visitors through use of the Campusuite® web content management system for higher education.
Explore the Wilmington College web site:www.wilmington.edu
Read the Wilmington College case study:
The Summit Country Day School
In addition to laying a communications foundation as strong as Summit's reputation as a leader in private Catholic coeducation, Innersync was charged with developing a virtual tour which guides visitors through a comprehensive interactive look at the school. Innersync also designed and produced a revenue-generating streaming interactive video to educate parents about the importance of giving to the Annual Fund. Through overarching design, targeted interactive tactics and easy-to-use content tools, The Summit Country Day School is fully utilizing a web site that connects all its audiences to its mission of academic excellence and spiritual growth.
Explore the Summit Country Day School web site:
View the SCDS virtual tour:
www.summitcds.org/virtual_tour
Watch the SCDS Annual Fund video:
www.summitcds.org/flash/annual_fund